Worldline India is focusing on a use-case driven approach to enhance its presence in the digital payments sector. The company has established point-of-sale (POS) terminals in Tamil Nadu villages for tax payments and temple donations, demonstrating its commitment to providing customized solutions that go beyond traditional payment methods.
In an exclusive interview, Ramesh Narasimhan, CEO of Worldline India, shared insights into the company’s expanding footprint in the payments landscape. While there is robust demand for various payment methods, Narasimhan pointed out that merchants now prefer solutions that address specific business needs rather than generic payment systems.
Worldline has also applied for a cross-border payments license from the Reserve Bank of India (RBI), aiming to enhance its services in both inbound and outbound cross-border transactions. The company intends to simplify transactions for buyers and sellers across regions, particularly where the Indian diaspora is present, including the Middle East, Southeast Asia, and even the US and Europe.
In addition to offering services to large e-commerce players, Worldline has seen double-digit growth across its in-store (POS) and online payment gateway businesses. Narasimhan emphasized the company’s collaboration with the National Informatics Centre (NIC) and Indian Bank in Tamil Nadu to deploy POS terminals across villages for local tax collection and temple donations, showcasing the growth of use-case specific digital payments.
Despite the RBI’s tightening regulations on fintech and payments companies, Narasimhan believes that such measures are essential for maintaining trust and protecting consumers. He argued that while regulatory oversight may create challenges, it ultimately strengthens the payments ecosystem and fosters a healthier, more secure industry.
As Worldline continues to expand its offerings, it expects that the digital payments sector will grow exponentially, driven by innovative use cases that cater to diverse industries and meet specific local needs.
