Visa has introduced a “flexible credential” payments feature in the U.S. and United Arab Emirates, allowing users to link multiple funding sources to a single card. Already available across Asia, including Hong Kong, Japan, the Philippines, Singapore, Thailand, and Vietnam, this functionality provides consumers with more control over how they manage and direct payments, addressing the rising demand for versatile payment options in an increasingly digital economy.
With e-commerce booming, the push for convenience and flexibility is reshaping consumer expectations. According to Visa research, 51% of cardholders expressed a desire to access multiple accounts from a single card. This flexible credential feature lets users switch between funding sources, which can assist with budgeting and enhance their financial decision-making. “Most people consider their finances on a month-to-month basis,” noted Odysseas Papadimitriou, CEO of WalletHub. “Breaking down payments helps customers manage finances effectively, while also boosting sales for retailers.”
In the U.S., Visa’s partnership with Affirm—a fintech company with over 1.4 million active cardholders—extends its reach, allowing users to integrate debit and credit functionalities with no hidden fees or late charges. This collaboration underscores the growing synergy between traditional financial institutions and fintech firms. “Historically, fintechs have been quick to adapt to evolving consumer needs, but as the ecosystem matures, more established banks are likely to adopt similar features,” stated Mark Nelsen, Visa’s global head of consumer products. Visa also joined forces with Liv Bank in the UAE, tailoring the solution to meet regional demands.
Affirm’s CEO, Max Levchin, emphasized the seamless integration of debit and credit options to promote financial accessibility without hidden costs. Looking ahead, Visa intends to expand this flexible payment model to Europe, recognizing that adaptable payment solutions are not only a competitive advantage but also essential in the modern, fast-paced financial landscape.
