Expanding Financial Access with a Comprehensive Suite of Payment Solutions
The digital payments landscape in the Middle East, Turkey, and Africa (META) is poised for substantial growth, with projections indicating a compound annual growth rate of approximately 17.7% from 2023 to 2030. In this evolving environment, Geidea, a leading financial technology company in the region, has formed a strategic partnership with tpay, the region’s foremost payment connector. Together, they aim to revolutionize digital payments by providing an integrated suite of payment solutions, including Direct Carrier Billing (DCB), card payments, and e-wallets, all accessible through a single aggregator. This collaboration is designed to enhance the payment experience for both merchants and consumers while promoting financial inclusion across the region.
This partnership marks a significant milestone in tpay’s efforts to evolve into a fully integrated payment enabler that caters to the diverse needs of merchants in Saudi Arabia, Egypt, and the UAE. By collaborating, tpay and Geidea can leverage their respective strengths to offer a unified payment solution that simplifies digital transactions and provides a wide range of options within one platform. This approach not only enhances tpay’s service capabilities but also extends financial access to underserved communities, effectively narrowing the gap in digital financial services throughout META.
By merging Geidea’s established network with tpay’s expertise, the partnership aims to accelerate merchant acquisition and unlock new growth opportunities in key markets. It empowers merchants with secure and flexible payment solutions tailored to evolving customer preferences, ultimately fostering greater financial inclusion.
“This partnership represents a significant milestone in our mission to offer merchants a full spectrum of payment options within a single platform,” said Eslam Gaber, VP of Commercial at tpay. “By integrating our capabilities, we provide a comprehensive solution that meets the diverse payment needs of merchants, enhancing their ability to serve customers seamlessly.”
tpay CEO Isik Uman remarked, “Partnering with Geidea enables us to complement our existing offerings by introducing new payment methods that deliver additional value to our merchants. We are not merely expanding our services; we are creating a versatile, unified payment solution that drives digital transformation and financial access across META.”
A spokesperson from Geidea stated, “By integrating Direct Carrier Billing into our payment platform, we further enrich our offerings, ensuring that merchants have access to innovative solutions that enhance the customer experience. This collaboration reinforces our commitment to seamless, secure, and inclusive payment solutions across the region.”
As tpay continues to lead as a payment connector in META, this partnership with Geidea highlights a shared commitment to revolutionizing digital payments, unlocking growth potential, and advancing financial inclusion throughout the region.
