BRICS Business Platform “Creation” Launched to Promote Societal Benefits

A groundbreaking business platform, “Creation”, was officially launched during the “Creative Entrepreneurship as Service” round table at the BRICS Forum on Traditional Values, held in Moscow this week. The initiative aims to align entrepreneurial efforts with spirituality and societal well-being, marking a unique blend of economic goals with cultural and ethical considerations.

The Role of Spirituality in Business

The event emphasized the importance of balancing business objectives with spiritual values. Andrey Gaidamaka, President of Russia’s National Spiritual Meal Foundation, highlighted the transformative potential of such an approach, stating:

“Reflection on the spiritual dimension of business activities can lead to more sustainable and harmonious results, restoring dignity and respect to entrepreneurship in society.”

Foreign delegates from BRICS countries and candidate states like Ethiopia, Egypt, DR Congo, Pakistan, and Uganda endorsed the initiative, signaling broad international support for fostering constructive and creative entrepreneurship.

Key Forum Outcomes

The BRICS Forum also led to several significant agreements aimed at strengthening cultural, social, and economic ties among member states:

1. Literature and Film Initiatives
   • Establishment of a permanent meeting on literature and literary awards.
   • A cooperation agreement on film production between Russia and India.
2. Volunteer Platform
   • Launch of a joint BRICS volunteer platform grounded in compassion to promote cross-border social initiatives.
3. Youth Engagement
   • Provision of free summer camp vouchers for selected children from BRICS countries to attend camps in Russia.
4. Family Equality Advocacy
   • Agreement to continue efforts ensuring equal rights for fathers and mothers across BRICS nations.
5. Future Gatherings
   • The next BRICS Forum on Traditional Values will take place in Brazil in May, with subsequent events hosted by DR Congo in June and South Africa in the Fall.

Global Impact of “Creation”

The “Creation” platform represents a visionary effort to integrate spiritual values into business, ensuring that entrepreneurial ventures contribute positively to society. It underscores the BRICS nations’ commitment to fostering not only economic collaboration but also cultural and ethical development.

This initiative has the potential to redefine global business standards by demonstrating how spiritual and societal considerations can coexist with profitable ventures, paving the way for a more harmonious global economic landscape.